Consumer Behaivour Essay Example | Topics and Well Written Essays - 2000 words

Consumer Behaivour - Essay Example For an example, laptop computers have become necessity for the modern tech savvy people. The buying behaviour or an individual is controlled by many factors some of the major factors are price, quality, reputation and many more. Lifestyle is another major factor which influences the buying behaviour of an individual. It has been seen that many time a same person changes his or her buying attitude according to the lifestyle (O'Shaughnessy: 1995). The factors which influence the buying process can be categorised into two major factors and they are internal factors and the external factors. These two factors are closely related to each other. However, the external factors come from the market and these factors are created by the marketers with great marketing and branding effects. The internal factors are the behavioural traits of the individuals. I am clear about these factors which have forced or rather helped me to take the final buying decision. I have understood the behavioural tra its of my buying behaviour with the thorough study of the may last ten prominent buys. I have realised that most of the products which I have bought are all branded and high end products. Some of them are highly expensive and top of the line products. I have also realised that I take sudden decisions about buying while I love the product. For an example, I bought Tom Ford (Bois Marocain) Perfume from David Jones as I liked the perfume. The aroma made me obsessed about the perfume so I bought it in a sudden manner while I was not at all thinking of buying a perfume. This shows that I am not majorly influenced by the price factor but I am influenced by the emotion. The factor analysis: The personal behaviour and perceptions create a lot of sense at the time of buying process. The personal traits are the major factors to execute the buying decisions. The individual perceptions towards products vary due to many internal factors like attitude, status, perception, lust and many other fact ors. However, to identify my buying behaviour I would like to take the help of the factor analysis of my behavioural traits towards buying relations. Gordon Allport’s Trait Theory: Famous psychologist Gordon Allport (1961) realised that there are majorly three trait factors which help to understand the human nature or the uniqueness of the individuals. And these three factors are central traits, secondary traits and the cardinal traits (Pastorino, and Doyle-Portillo: 2008). The central traits: The central traits focus on the behavioural factors which can be treated as the general nature of an individual. For an example if a person is friendly in most of the situation then the friends would take his friendly behaviour as the central trait. Same way in case of buying the openness and price sensitive nature can make the central traits of the person towards the buying behaviour. In this case my central trait is to buy products which are upgraded in nature and branded offcourse. T he price sensitivity is not at all the central trait of my buying behaviour. From the VAIO notebook to the YSL bag, Bobby Brown cosmetics to iPhone 4 each of them are the top of the line products. The luxury is another primary trait which controls my buying behaviour. Raymond Cattell’s factor analysis: Raymond Cattell introduced the statistical technique to identify the different

Message to Garcia Synopsis Essay Example for Free

Message to Garcia Synopsis Essay The message to Garcia describes the average human mindset, action and reactions toward a given task. Many men and women from past to present want work, status, money and reputation; but feel work is not needed. It describes not all but many situations pertaining to people having lack of initiative. In this book Elbert Hubbard states people on average will ask one or many question about the task being given to them. How I do it, where can I find it, who can I get to help, what time does it have to be done; are all examples. People get lazy and complacent, instead of getting some initiative and finding out the answers to their questions themselves. Message to Garcia isn’t saying every task has to be accomplished but, rather ideations of how problems could be solved through statistics and opinions. Many situations Hubbard has explained have facts about men and woman in today’s society. How many times have we heard â€Å"Go take this to†¦Ã¢â‚¬  and the person being tasked asks multiple questions about the task the he himself could very well find. By asking questions the employer or task giver is being held up from completing other tasks he has been issued, to explain to this person where, when, why, how. In a lot of cases today, by the time we have completed explaining the task; we ourselves could’ve completed it. By no means is Hubbard expressing to us readers we shouldn’t task out our subordinates but do our jobs as well. On the other hand he is also elaborating on his belief no matter the details, many or few, the task should be done when given to. I feel Message to Garcia was trying to get a point across to us readers; that many of us desire great things but, in order to achieve great things we must do great works. We cannot want and not give anything; little effort will bring little fortune. I don’t believe the book is trying to tell us how we should go about our business day to day, yet allowing us to ponder ideas on how to eradicate these issues. Make pragmatic decisions during tasks given rather than giving up early or not doing it at all. By giving our undivided attention to our job, and not stopping until it is complete or no other outcome is possible to accomplish it. I believe everybody plays a role in a job; it is everyone’s duty to do their part and not pass it to another person or not complete it. When we all do our jobs an elliptical motion continues, rolling smoothly.

Reflective Essay on Stress Management

Reflective Essay on Stress Management Wong Wing Sze Nowadays, many Hong Kong people have stress, which are come from some external factors likes some changes, difficulties or challenges in their life, such as change of job, examination, marital problem whatever in any age group. Apart from external factors, internal factors may also causing stress such as personality, thinking style, attitude in facing problem and ability to relax, etc. Some people may think that stress is something negative that needs to be got rid of. In fact, an adequate level of pressure can motivate us perform well in our work, study or other areas in our life and enhance our efficiency, also when face some problems, we may seek for solutions. However, when stress level are too high or under prolonged stress may have negative effect, for example, decrease our efficiency, job performance and harm for our psychological health. In this course, stress management is the most impressive topic that i have learned, as I am a student, I always face a lot of stress in my study life likes examination, assignment, presentation. At this time, I will afraid that the result, how can I do it well, so many reasons causing stress. I am agree that too high level of pressure may decrease efficiency, I have the experience of deadline fighter, it means work hard just before the deadline. At this time, I am fear that I cannot complete my assignment before the deadline, so I am very careless in my work, such as in the data research part, I just found from internet and only come from 2-3 websites and then write it. Eventually, the final result is bad as it is not deeply to analyze the data, it shows that the pressure affects my performance. After I learned how to release stress, I never delay a job task until the last minute. According to the research fromRegus, World-renowned office solutions provider in 2012, it shows that Mainland China workers work pressure level is the highest in the world. 16,000 people in the workplace of 80 countries and regions, they think that the pressure is higher than last year. 75% is Mainland China and 55% is Hong Kong, which are rank the first and the forth, it have exceeded the global average of 48%. As we want to develop economic and enhance social development in a very short period to contend with other nations, hope that become a powerful country in economic and culture aspects, such things can causing pressure. Besides, happy sex life can release pressure, according to the study of Pfizer, Hong Kong people have sex an average is only 3.55 times per month, compared with the most romantic French is less than half, while most people are dissatisfied with their sex life. Expert analysed that poor diet, stress and smoking can affect performance in sex life. Expert explaine d that Asians being poor diet, smoking and the pressure of life is directly affecting the sex performance. Hong Kong is the one example. DR Kwan Ka Mei, Betty said that Hong Kong people live in stress, many people suffer from insomnia or mood disorders, some workers in order to avoid dismissal by company, sacrifice sleep time and sex time. What’s more, a research done by Readers Digest about politeness, the survey conducted in 35 countries have published the magazine and regions with three tests as indicators, including the local people will open the door for others, while shopping, salesclerk will say â€Å"Thank You† or not and fall document in a busy street, passer-by will help to tidy up initiatively or not etc. The result show that Hong Kong people rank in 25th in this 35 countries. Some scholars think that Hong Kong people have much stress of life is one of reason cause to impolite. Professor Eva Kit Wah Man, the Head of the Humanities Programme and a professor o f the Religion Philosophy Department of Hong Kong Baptist University said that because the people in Hong Kong have life stress, emotion will vent to someone else such as buying things will vent to the salesman. The above cases shows that the people in Hong Kong always face lots of stress from work, family, study, so they are really need to learn how to release stress. For example, having reasonable demands and expectations on self, cultivating a good work habit, taking a new perspective in your thinking, maintaining a healthy lifestyle and adequate sleep hygiene, doing relaxation exercises regularly, it can can life well. Managing stress and health in gender are different, female are more acutely aware of their stress than men. Even male and female suffer the same reason of stress, women are more likely to report symptoms of stress than male. For example, fatigue, feeling nervous or anxious, overwhelmed, depressed or sad, like crying, lacking interest, motivation or energy, having headaches, changes in sleeping habits, e.g., oversleeping, night waking, difficulty falling asleep. Although both of male and female are believe that social networks can support in making lifestyle and behaviour changes, female report getting more value from them compared with male. Also both men and women will seek help from a mental health professional or a psychologist to manage their stress, women are more likely to believe that psychologists can help them to manage stress and make lifestyle and behaviour changes. To concluded, stress management is as important in our daily life, as every people will face stress, mood disorder is become more and more universal in Hong Kong. There are some courses holds in Hong Kong about stress management. Timway Education is an example, such course aim to using a variety of orthodox psychological principles, so that everyone becomes motivated, energetic, use a positive attitude of view to manage pressure. Last but not least, we need to understand that ways always more than problem and we need to face positive. Anyways, if everyone can manage their stress well, they can have a better life. References American Psychological Association.(2012). Stress by Gender Retrieved April 11,2014, from http://www.apa.org/news/press/releases/stress/2012/gender.aspx?item=2# Appledaily. (2006). 35à ¥Ã… ¸Ã… ½Ãƒ ¥Ã‚ ¸Ã¢â‚¬Å¡Ãƒ ¨Ã‚ ªÃ‚ ¿Ãƒ ¦Ã… ¸Ã‚ ¥Ãƒ ¦Ã… ½Ã¢â‚¬â„¢Ãƒ ¥Ã‚ Ã‚ 25 à ¦Ã‚ ¸Ã‚ ¯Ãƒ ¤Ã‚ ºÃ‚ ºÃƒ §Ã¢â‚¬Å¾Ã‚ ¡Ãƒ §Ã‚ ¦Ã‚ ®Ãƒ ¨Ã‚ ²Ã…’à £Ã¢â€š ¬Ã¢â€š ¬Ãƒ ¥Ã‚ ­Ã‚ ¸Ãƒ ¨Ã¢â€š ¬Ã¢â‚¬ ¦Ãƒ ¯Ã‚ ¼Ã… ¡Ãƒ ¥Ã¢â‚¬ ºÃ‚  Ãƒ §Ã¢â‚¬Å¡Ã‚ ºÃƒ ¥Ã‚ £Ã¢â‚¬Å"à ¥Ã…  Ã¢â‚¬ ºÃƒ ¥Ã‚ ¤Ã‚ §Retrieved April 11,2014, from http://hk.apple.nextmedia.com/news/art/20060621/6047031 Institute of Mental Health Castle Peak Hospital.(2012). Stress Management Retrieved April 11,2014, from http://www3.ha.org.hk/cph/imh/mhi/article_01_02.asp Peopledaily.(2006).à ©Ã‚ ¦Ã¢â€ž ¢Ãƒ ¦Ã‚ ¸Ã‚ ¯Ãƒ ¤Ã‚ ºÃ‚ ºÃƒ ¥Ã‚ £Ã¢â‚¬Å"à ¥Ã…  Ã¢â‚¬ ºÃƒ ¥Ã‚ ¤Ã‚ § à ¦Ã‚ ¯Ã‚ Ãƒ ¦Ã…“ˆÃ ¥Ã†â€™Ã¢â‚¬ ¦Ãƒ ¥Ã‚ Ã… ¡Ãƒ ¦Ã¢â‚¬Å¾Ã¢â‚¬ º3.55à ¦Ã‚ ¬Ã‚ ¡Retrieved April 11,2014, from http://hm.people.com.cn/BIG5/42276/4421460.html Peopledaily.(2012). à ¥Ã‚ £Ã¢â‚¬Å"à ¥Ã…  Ã¢â‚¬ ºÃƒ ¥Ã¢â‚¬ ¦Ã‚ ¨Ãƒ §Ã‚ Ã†â€™Ãƒ §Ã‚ ¬Ã‚ ¬Ãƒ ¤Ã‚ ¸Ã¢â€š ¬Ãƒ ¥Ã¢â‚¬ËœÃ‚ ¼Ãƒ ¥-Ã… ¡Ãƒ §Ã‚ ©Ã‚ Ãƒ ¦Ã‚ ¥Ã‚ µÃƒ ¥Ã‚ ¿Ã†â€™Ãƒ §Ã‚ Ã¢â‚¬  Ãƒ ¥Ã‚ ­Ã‚ ¸Retrieved April 11,2014, from http://opinion.people.com.cn/BIG5/n/2012/1018/c159301-19303911.html Timway Education.(2014). Stress Management Course Retrieved April 11,2014, from http://edu.timway.com/stress_management_courses.php#aqueryForm

College Admissions Essay: An Intense Learning Experience :: College Admissions Essays

An Intense Learning Experience    My semester of study abroad is best described as an intense learning experience, without which I feel that my education would have been incomplete. The lessons learned were far different from those I encountered in high school, but of equal or greater importance. I gained new perspective about international affairs and also found I was challenged as an individual to grow intellectually, socially, and emotionally. There is no doubt that this experience has changed me, and I am certainly better for it.    The most obvious gain from my study abroad was the academic coursework for that semester. I studied Shakespeare in London, and was able to visit not only the Globe Theatre, but also parts of the city that existed during the Elizabethan period. Another course, which focused on the history of East End London, took us through the dynamic past of this problematic portion of the city, not just with texts, but walking tours through the East End. My theatre course likewise capitalized on the opportunities unique to London, incorporating nine of the several hundred shows that were running in the city throughout the spring semester. This course supplemented my internship experience, in which I took a part-time position at the Bridewell Theatre, and small fringe theatre in the heart of the city. The internship was the most beneficial component of the academic program, in that I was immersed in British culture through biweekly interaction (2 workdays) with the Bridewell staff. I was able to wit ness the inner-workings of its administration, and observe some of the problems facing London theatres in general.    Outside the classroom, the study abroad experience provided for constant change and self-reflection. I learned to recognize my own hidden prejudices and confront them, as my beliefs were constantly challenged by experiences and people I encountered. For someone who had never traveled outside the United States, this experience led me to perceive my own nation in a different way, and to confront feelings of both pride and shame in my background. While a challenging and shocking change, this has led me to define and strengthen my beliefs and opinions while gaining a new understanding for different perspectives.

That which Makes Him or Her

Virginia Woolf once asked, â€Å"Why are women†¦ so much more interesting to men than men are to women? † Did she ask the right question or is it the other way around like most men actually think? In the modern day of this age, the world is immersed in complicated relationships that shape the very roles each person portrays. In the midst of it all, some assumptions are made turning society into a blur with respect to the very ideas that define gender roles. The world has changed. People who want to have something said will ask a man.On the other hand, people who want something done will ask a woman. Therefore, allow me to state that the social factors that shape gender roles give far more influence than that of the cultural and biological ones. In society, gender roles are related largely to the set of acceptable standards in society. These standards define what is to be a female and what it is to be a male. Generally, the focus of how to understand gender roles is mostly dependent on the social, biological and cultural factors seen in every society.According to Reiter, â€Å"this is due to the fact that gender is an essential part of the gender or sex system. Every society and community holds a gender or sex system in which its characteristics will mostly be different in all aspects† (Reiter, 1975). Thus, for every country, nation or culture, there are certain social, biological and cultural influences only relevant and limited to that time and place. There are so many ways and guidelines which influence gender roles.A large chunk of the social influence is about the interactions and relationships people have with one another. A person’s family, friends, peers or community are the models and critiques a person has to follow or copy in order to fit in. There are â€Å"proper† ways in which a man or a woman have to act with his family, friends, peers and community. Those people who cannot live up to these standards are labelled a s outcasts or weirdoes. Moreover, television shows and films are society’s perfect role models of how they must act as a man and as a woman.The acting in shows and movies are transformed into the very roles each person plays with regard to their own genders. The essential point to why the social factor is the most influential is because of the need of every person to be accepted by the people around that person and the society where he or she lives in. The biological and cultural factors are not as influential as the social factor. First of all, the truth is that the sex in which a person is actually born does not directly determine his or her abilities or roles.The proponents of the biological factor say that, â€Å"The biological influence proposes that the differences with respect to gender roles are rooted from the differences in the body. There was even an extensive research in the late 1980’s to prove the connections between biology and gender roles† (Conn ell, 1987). However, the studies have not concluded anything. When a person is born, there is no exact way of determining how she or he will be in the future. Lastly, the cultural aspect of gender roles explains that ideas of the proper behaviour in relation to gender vary among time and place.An individual processes information and regulate their behavior based on whatever definitions of femininity and masculinity their culture provides† (Bem, 354 – 367). But culture and tradition can be easily altered or changed. People are becoming more aware each day of their unbounded potential and abilities. As people strive to become better and more successful, they will not allow themselves to be limited by culture or tradition. In essence, everything really influences gender roles whether in a miniscule or gargantuan level.The quintessential point is that first, culture or tradition can be broken and set aside without having far reaching consequences. Moreover, biological influ ences on gender roles can be overcome by simply seeing that people are not limited to their genetically inherited make up. And most importantly, the social factor gives the most considerable influence simply because it is but natural for any human being to socialize, interact and find a place where he or she can fit.

Investment policy statement Essay

Return Requirements: * Tax minimization – a continuing collateral goal * Inflation adjustment enhancement of investments- real growth of capital with possible extra return if possible. Risk Tolerance: * Investment risk – very low risk 1. The Muellers have been managing their own investments and are familiar with risk but may not understand volotiliity completely due to their high portion of volatile stocks within the portfolio 2. Want to provide for their daughter’s college education 3. Very high tax bracket (30% on income and 20% on net realized gains) Constraints: Time Horizon: The Muellers are relatively young and have still a lot of time to work and likely saving for retirement is in their agenda. The main goal is to provide for their daughter’s education and expenses associated with it. This goal would be considered long-term but is relatively short in comparison to possible saving for retirement. Liquidity Requirement: There is an ongoing stream of income available. Their may still be some liquidity needs in order to provide for the expenses of the college education along with life expenses associated with both The Muller’s and their daughter. Taxes: The family is in the highest of brackets. Future investments should take that into account on an indefinite basis. Tax-sheltered investments should be considered and will likely benefit the family more than high yields that are taxable. Legal and Regulatory: The Muellers would like to monitor their own investments, so their investments are generally only governed by state law. Unique Circumstances: Past unsuccessful investments of $100,000 can be used to offset tax distributions on net realized gains. Most important aspect and is unique to the saturation, Incoming expenses of $90,000 for the first year of college and then consistent four more years of $40,000 of college expenses.